What can be done to correct mistakes found in the assignment record?

To correct mistakes found in the assignment record, following specific steps to rectify the mistakes is essential. The USPTO provides procedures for addressing errors in trademark assignment records. This may involve submitting a correcting assignment or a request to update the record according to the guidelines outlined by the USPTO. Properly addressing these mistakes helps ensure that the trademark assignment is accurately reflected, maintaining the integrity of the trademark's ownership and rights associated with it.

Options that suggest filing a new trademark application or contacting only the applicant's attorney do not properly resolve the issue at hand. Filing a new application is unnecessary and would not address the inaccuracies in the assignment record specifically. Similarly, merely contacting the attorney may not lead to effective action without following the designated procedures established by the USPTO. Additionally, ignoring the mistakes can result in serious consequences, like disputes over ownership or enforcement issues, making proactive correction the best course of action.