What is the primary purpose of transferring ownership of a trademark?

The primary purpose of transferring ownership of a trademark is indeed to facilitate the transfer of rights associated with that trademark from one party to another. This process typically involves a formal assignment, which can be essential for various reasons, including business mergers, sales, or changes in business strategy.

When ownership of a trademark is transferred, the new owner gains exclusive rights to use the mark in commerce, along with the associated goodwill that comes from its recognition in the marketplace. This ability to assign ownership is critical for maintaining the value and integrity of the trademark, as it allows businesses to leverage their intellectual property strategically.

Other options do not accurately represent the core function of transferring ownership. Assigning a license pertains to granting permission to use a trademark without relinquishing ownership, enhancing trademark visibility is about marketing and brand strategy rather than ownership, and modifying trademark design relates to the visual aspects of the mark, not the ownership transfer process itself.